So the journey begins, my personal mission to lay down
Everything I know about digital business.
Now this seems like a daunting task, and by all means it surely is, but it is not in vain, for the process requires I refine 3 years of experience, 4 years of college, various projects, and at least 10 years of continuing study.
Combining concepts, planning and implementing strategies, researching trends and data, using updated techniques and technologies are part of the story, so I will do my best to keep things flowing.
Online business basics
Doing business online, as a theory is simple enough to grasp, but implementing strategies and plans is a bit different and takes time and effort like any business. You must first know the basics of business, and the internet.
The digital business model can include e-commerce, but that in itself can become convoluted when we consider platforms like, Amazon, E-bay, Google, Facebook, and the plethora of other digital businesses we access these days.
Basically there are 2 basic models. Many models combine the two in hybrid type online business models.
- Product sales models
- These can be physical or digital products, and many ways the product gets to the consumer. I want to cover the basics now, and will elaborate in other articles.
- Ad space models
- Serving advertising is a popular business model that many websites use. Some website owners show advertisements from ad server companies, and there are various ways to generate a digital income with your online business which will be explained in future articles.
Websites and Web pages
Just as a formality & to get the basic online business information out, Websites and web pages need to be explained quickly.
Most people know what web pages and websites are are. There is a lot more to them than meets the eye though. Many elements, such as picture names, tags, titles, hyperlinks, alt text, and and hashtags you include can influence how people, and index searches can find your content. Using those parts of a web page effectively can increase exposure quite a bit.
Layout, loading time, search friendly titles, formatting, word choice and content flow are effective tools that any webmaster worth their salt should know enough about to use when designing a website and web page.
Marketing, Media, and the Masses
If you want your digital online business to make any money, you MUST consider marketing and media, for this is how you will reach the masses and multitudes of individuals out there in cyberspace. There is plenty to know and do if your marketing and social media efforts are to be effective.
There is somewhat of an art to the process, as well as efficiency tools and techniques that will surely increase the results you see from your online marketing efforts.
Advertising, analytics, split tests, and a bunch of other stuff is all important to know if you hope to have a successful online digital business. Just within the context of Graphics, Video, and Auto responders, the number of pages required to go into depth on digital marketing, online media, and getting website exposure is beyond this overview article. Feel free to follow my blog to get more detailed information.
Tasks, teams, technology and techniques
Ok, now that you know some basics, it is time to get down to the nuts and bolts, and start building your digital business... But wait, there are Graphics to make; content to write edit and format; emails to set up, products to build, emails to write, videos to make, marketing to do, and a lot more.
And then what exactly needs to be done, and who is going to do it?
I have to be honest, it is easy enough to do, after you have done it over and over again. It is definitely best to have a team of people with various skill sets and specialties to work with and increase productive activities that align with your digital business goals.
Exactly where you go from here is up to you.
If you are interested in learning more about digital business, please follow my blog, or better yet, contact me about working with me on a project. I have discovered that working in a team setting helps optimize technology to complete all the required digital business tasks efficiently.
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Have a great day.